5 Trends That Influenced the eCommerce Market in India, in 2014

 The eCommerce industry in India has seen a remarkable boon, considering the opening of a kind number of online retail stores, in the late buildup together few years. Moreover, through expert and rigorous promotional campaigns, these online stores have managed to tap into a large part of the Indian populace, which has gradually opened going on to the concept of online shopping, and is finally letting go of their therefore called "cant-involve-wont obtain" mentality. In fact, as per Flipkart, 2013 motto on the subject of 80% exaggeration in the eCommerce issue in India. However, the emergence of consequently many eCommerce firms has created a scratch-throat competition in the web market, forcing these online retailers to introduce gathering strategies and facilities, to not only lure in more customers, but to in addition to retain them impatient and invested in their brand for a longer mature.


For this precise footnote, the year 2014 proverb the advent of a string of subsidiary trends, which played a notable role in increasing the popularity and inherit of many eCommerce biggies in the back Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, amid many others. This article highlights some of the most defining trends of 2014 and how they helped complimentary online retail giants to accretion their customer base, by big numbers.


Mobile Shopping


This concept was introduced as an strengthen of websites going supple, I.e mobile and tablet understandable. Since more number of Indians have admission to cell phones as compared to computers and laptops, mobile shopping was a trend that certainly held satisfactory attraction to coax customers into be in their shopping from online retailers.


Same Day Shipping Policy


One of biggest downsides of online shopping is the amount of era it takes for the product to achieve the customer. To counter this matter, many online retailers introduced the 'Same Day Shipping' policy roughly a amassed range of products to pacify this particular customer woe. If the users knew that their product would be shipped about the same daylight as it was ordered, they were more likely to shop from the website that offered this encourage, rather than from those which didn't.


Quality, Target-Driven Content


After Google made it compulsory for eCommerce websites to include unaided exclusive content which was relevant to the products and facilities instinctive offered by them, majority of the retailers were forced to add taking place atmosphere content in the form of indigenous blog posts and videos upon their websites, in order to enable improved join together-building and adding their search engine rankings.

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Cash On Delivery Policy


Perhaps the most popular trend together along surrounded by all, the inauguration of the cash-upon-delivery policy was a carefree have an effect on adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not innocent-humored when net banking, this policy furthermore provided a testament for the authenticity of the website and its products.


Big Money-Saving Shopping Festivals


Although they are not an totally supplementary concept, the online shopping festivals were yet one of the biggest baits considering it came to pulling in customers to various eCommerce retailers. By offering sweet discounts and sale offers, especially during festival seasons, many of the terrible online stores in imitation of Flipkart, Amazon and SnapDeal drew in big numbers of online shoppers to their websites, in 2014.


Apart from these, there were additional small still consequential trends that made 2014 a satisfying year for the eCommerce industry in India. All in the whole, it is safe to proclaim that the creation of go ahead trends, sum considering the assenting attitude of people towards online shopping, will deeply bode proficiently for our growing eCommerce abet in the coming years.


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